Design plays a primary role in the interpretation of message. It creates a crucial, lasting impression. It encourages examination and generates interest. Accessible, understandable information and beauty of form engages observers and arrests their attention.

A confusing, poorly designed project will miss its target almost every time. In a world where data flows abundantly, our minds filter and sift through the overflow of useless and badly designed products, services, and information. While design appeals to our sense of aesthetic, it must not stand in the way of delivery, cause complications, or introduce stumbling blocks. Rather, design should simplify and facilitate our everyday life, enable us to accomplish our tasks more effectively, and delight us along the way.