Interesting take on the future of Wired (mag vs. website).
Wired is great print, but if the magazine can’t make money and is shuttered, taking the website down with it, I’m going to be livid. Not that making money online is easy—it’s not, especially without sacrificing your ethics and your voice—but if any mainstream outlet should be able to make the transition, it should be Wired.
I fear that may be impossible, not just for Wired but for all these old brands, because they can’t accept that the work at which they have excelled for years will be just as important when it’s online—and online only.
Reading though the comments provides an even more interesting story and a broader perspective. Comments by several former and current Wiredlings, including a few responses by Chris Anderson who passes blame to corporate (Conde Nast) decision-making.