Continuing on the theme of Mac loyalty, Leander begins a series for Wired News dissecting the reasons behind the passion and obsession for Apple’s machines. Mac Loyalists: Don’t Tread on Us examines the Mac cult and why it continued to exist, even through the directionless Amelio-led late ’90s.

To Mac users, Apple represents everything that Microsoft isn’t. Apple innovates; Microsoft copies. Apple puts out solid products; Microsoft puts out buggy ones. Apple represents creativity and individuality; Microsoft represents business and conformity. Apple is the scrappy underdog; Microsoft the big, predatory monopoly.

Some of the exact same rationale I used to cite before my Windows switch. And the some of the same reasons that are bringing me back to Mac.